IMS Health and ACNielsen ORG-MARG entered into a joint venture on the 1st of January 2004, aligning their health care information business operations in India, bringing together the two organizations’ global expertise and strong local presence to deliver a broader array of actionable, strategic solutions to the pharmaceutical market.
ACNielsen ORG-MARG is a leading solutions provider of syndicated and non-syndicated information services in India that examine health care, consumer products, financial, retail, business to business, and media performance trends. IMS is the world’s leading provider of information solutions to the pharmaceutical and healthcare industries.
This joint venture, ORG IMS is committed to deliver even greater value to our clients with innovative solutions that stay one step ahead of their needs. With over 23,000 companies marketing more than 60,000 prescription brands, the industry in India faces significant competitive challenges. Combined with the removal of trade barriers and other government actions, the pharmaceutical landscape is also dramatically changing.
ORG IMS is uniquely qualified to leverage its global expertise, information assets, and analysis tools to help clients in India better understand market behavior and to maximize their business performance as they face these mounting pressures. Using global services and information solutions, such as pharmaceutical and medical audits, attitudinal surveys and disease-specific studies, the organization provides services to the market that offer clients a series of first class information solutions.
ORG IMS Research Pvt. Ltd. has set a vision for itself – “Be a one-stop shop for providing evidence based business solutions to the healthcare industry”. In line to this we have started up with our consulting services in the arena of pharmaceutical marketing offering solutions in three areas, viz portfolio management, launch management and sales force effectiveness.